Our vision is to activate life purpose

What are you truly here for?

The general population is disconnected from themselves, each other, and the land they inhabit, but life is ripe for reinvention.

Heartland offers people a space to fully activate their role in making the world a better place, and a view of what can be co-created with each other for each other.

In a similar way the forest and jungle thrives, Heartland Collective uses permaculture principles to make sure the organization as a whole benefits from the activities and services it offers. The goal is to offer humans the same abundant lifestyle the jungle offers its diverse species.

We invite you to join us through one of our programs, to further explore this question for yourself. ​

Leadership Team

Anders Gustavsson

Co-Founder and Visionary
Anders has been a serial entrepreneur for over 20 years and developed his purpose early-on, devoting his life to personal and spiritual growth.

Over the years he explored various paths that enabled his skills to range widely from branding and design, land development, construction, farming, to regenerative social design. After many years in tech and startups in his 20's and 30's, he transitioned in search of something new.

Anders new idea included a model for a scalable, regenerative, and land-based lifestyle - one that honors the sacred ways of life, balances use of new technology, and has a focus on co-creating abundance. As the idea became more and more clear, the Heartland Collective was born.

Anna-Lena (Shama) Gustavsson

Co-Founder and Visionary
Shama is the mother of Anders and a primary investor. With decades of somatic wisdom, she holds vital keys that balance generational gaps.

Shama grew up in Sweden and focused most of her professional adult life on health and wellness. She has also been involved in various types of entrepreneurship. Her deep family values are intrinsic to the Heartland Collective vision.

As an elder she is a big inspiration to visitors and volunteers as she openly shares and teaches about her vast life experience. Her vision is to fully embrace learning, and continue to shed what is not serving and deepen what’s of value both from past and new perspectives.

Tammi Riedl

Farm Lead

Joel Bennett

Build Lead

Brian Krawitz

Creative Technology Evangelist

Cammi Murillas

VR Architect